The date you pick is worth more than everything else combined
A Halloween Horror Nights ticket for a weeknight in the first half of October and one for the last Saturday before Halloween buy the same houses, the same scare zones and the same hours. They do not cost the same and they do not deliver the same number of houses, because the queues on a peak Saturday can run several times longer.
If you have any flexibility at all, take a Wednesday or Thursday early in the month. If you have none, budget for event Express Pass and accept that it is the price of the date rather than an upgrade.
The corollary is that two cheap weeknights often beat one expensive Saturday for the same money, and they beat it comfortably on houses completed. That is the arithmetic most first-time attendees do not run.
Event Express Pass is a different product from daytime Express Pass
Universal sells a separate Express Pass for Halloween Horror Nights at both resorts, priced by date and independent of the daytime version. It is the most expensive queue product Universal offers, and on the busiest nights it sells out in advance rather than being available at the gate.
On a peak night it is close to necessary if you want to see most of the houses. On an early-season weeknight it is genuinely optional, because the standby queues in the first two hours are short enough to get through several houses before the crowd builds.
The strategy that costs nothing and works on any night: be at the front for the event opening, go to the furthest houses first, and do the ones nearest the entrance last. Almost everybody does the reverse, which is why the queue pattern is so predictable.
Orlando's daytime parks are the underrated part of October
Islands of Adventure and Epic Universe do not host the event, which means their weekday daytime crowd in the first half of October is closer to September's than to a summer month's. A trip that pairs quiet daytime park days at those two with event nights at Universal Studios Florida is the best structure this month offers.
The constraint is stamina rather than tickets. Halloween Horror Nights runs late, and a full daytime park day followed by a five-hour night event is a schedule most people can do once and not three times. Plan a late start on the days after an event night.
Universal Studios Florida itself closes early to daytime guests on event nights and reopens for ticket holders. Do not plan a full day there on an event date, and check the daytime closing time before you build a schedule around it.
Hollywood is the more comfortable coast for a night event
Valley evenings in October fall into the high 50s, which is the best weather either resort produces for standing outdoors for five hours. Orlando's October evenings in the high 60s are good by Florida standards and still warmer and stickier than California's.
The trade is scale. Universal Orlando runs more houses across a much larger park and a longer season, so a serious horror fan gets more event per night in Florida. Hollywood's version is more compact, uses the backlot in ways Orlando cannot, and is a shorter night.
Hollywood's peak nights are, if anything, harder than Orlando's relative to capacity, because a compact hillside park with a large local pass base absorbs crowd badly. The advice to take an early weeknight applies at least as strongly here.